1. Free! Why $0.00 Is the Future of Business →

    The article that inspired the book of the same name, on how some businesses in the digital distribution profit for giving something away for free.

  2. How Google Dominates Us →

    Google has found a way to turn human impulse into a product. James Gleick explores Google’s methods.


  3. Inside Groupon →

    The Truth About The World’s Most Controversial Company:

    Groupon actually lost $413 million in 2010. Diving into the S-1, it turned out that Groupon only considered itself profitable because it used a peculiar accounting metric of its own creation — adjusted consolidated segment operating income, or ACSOI. Basically, Groupon was taking the money it was spending on advertising to acquire new subscribers to its email and not counting that money as a quarterly, recurring expense — but as a one-time, capital expense, the way Google might account for the cost of building a new server farm. Groupon was saying that ACSOI helped it figure out the ratio between the amount of money it needed to spend on marketing to acquire a subscriber and how much that subscriber would be worth to the company over the long haul. But marketing expenses are not typically accounted for this way, and people looked at Groupon as though it were trying to pull a fast one.

  4. Inside Google's Age of Augmented Humanity →

    The next frontier of search: everything.

  5. Con Artist Starred in Sting That Cost Google Millions →

    A con man starred in a government sting targeting Google Inc. that yielded one of the largest business forfeitures in U.S. history:

    Posing as the fictitious Jason Corriente, an agent for advertisers with lots of money to spend, Mr. Whitaker bypassed Google’s automated advertising system to reach flesh-and-blood ad executives. Federal agents created www.SportsDrugs.net, designed to look “as if a Mexican drug lord had built a website to sell HGH and steroids,” Mr. Whitaker said in his account of the sting. Google first rejected it, along with an anti-aging website called www.NotGrowingOldEasy.com. But the company’s ad executives worked with Mr. Whitaker to find a way around Google rules.

  6. Streaming Dreams | Jan 2012 | New Yorker  →

    YouTube is going pro and changing the way we consume TV.

    via TradeReads.org