Can the $11,000 Clover Machine Save Starbucks?
“The Clover coffeemaker debuted in a handful of cafés in 2006 and was promptly hailed as the best thing to happen to coffee lovers since the car cup holder. With an $11,000 asking price, the Clover has become a fetish object among the coffee-obsessed. Long queues signal its arrival in new cities, and self-described “Cloveristas” post videos on YouTube demonstrating the machine’s flashy brewing process. There are more photos on Flickr paying homage to this shiny gadget than actual Clovers in existence.”